MARKETING & BRANDING
Lakewood on the Park | Austin, TX
SOCIAL MEDIA PROMOTIONAL REEL
When Lakewood on the Park, a commercial property in Austin, TX, wanted to showcase their co-working space, they contacted me to create a promotional reel showcasing the space for a paid ad they wanted to run on Facebook and Instagram.
The property management company captured the content, and I developed the raw footage into a social media reel that ran on Facebook and Instagram for a week.
After that week, I made some recommendations for improved content that would better engage viewers. Those implementations are still in development.
This reel was created in Canva.
DC Builders | Washington, DC
LOGO MOCK-UPS
Doug and Chris are two real estate developers in the process of creating a new luxury, high-end real estate firm called DC Builders. This firm will do everything: buying the land, creating the plans, and overseeing the construction. While they plan to operate primarily out of Washington, DC, their first project will be a $36 million waterfront development in Sarasota, FL.
The mock-ups below showcase the first round of logo ideation for this client.
These logos were created in Illustrator.
Nest-Egg Digital | Georgetown, TX
SOCIAL MEDIA POSTS
Nest-Egg Digital, or NED, is a full-service marketing agency owned and operated by local entrepreneur, Angela Bryant. NED contracted with me in June 2024 to help them create and design social media posts and complete other graphic design tasks as needed.
BP3 Global | Austin, TX
INNOVATE X
BP3 Global, an AI and automation firm, needed campaign materials to market an upcoming event, Innovate X, created to showcase how up-and-coming and innovative AI technology and automation could ehance, streamline and scale their clients’ business procceses. Clients were invited to an exclusive, one-day roundtable discussion and demonstration to view the ground-breaking technology for themselves, network with industry leaders and gain transformative insights for their businesses.
To market this event, I was asked to create a campaign email, social media visuals and the presentation template that would be used at the event.
What follows is a digital campaign that included (left to right) the initial introductory email sent to our client contacts, the introductory visual for social media and the graphic created to be the cover page for the presentation template, which was created in Keynote.
Below this are six social media visuals showcasing the topics and speakers featured at the event.
Following this are five countdown graphics to be uploaded to social media counting down the last five days to the event, encouraging clients to sign up for the event before the day arrived.
The National Alliance | Austin, TX
PRODUCING BEAST
When I came onboard with the marketing team at The National Alliance, a firm specializing in continuing education for insurance agents, they were in need of a third and final iteration of their “Producting Beast” campaign, designed to showcase the kind of professional growth one might achieve by taking their comprehensive course. Previous iterations included a kitten/lion and a dog/wolf.
Running with this theme, I conceptualized the campaign below, featuring a bearded dragon in the shadow of an actual dragon. The campaign was created at the time when HBO’s Game of Thrones was on-air and wildly popular.
We capitalized on this popularity to achieve the highest number of registrations for this course in company history.
This was a print and digital campaign that included (left to right) an ad in a trade publication, an email banner and a mailed brochure (with a quarter fold), created with Photoshop and InDesign. The email marketing campaign was conducted via Salesforce and Exact Target.
Vent Blotique | Austin, TX
LOVE YOUR HAIR AGAIN
This is a proposed design for Vent Blotique, a local blow dry bar (now closed), designed to visually convey the effects their services had on clients, enhancing their enjoyment of their own hair.
This was a print and digital campaign that included (left to right) a half-page magazine ad, interior retail signage and a Facebook banner graphic, all created with Photoshop.
